Marketing Plan for Mercedes Development in Hong Kong Free Essay Example, 2250 words

Mercedes Benz Hong Kong limited was founded in 1986. However, it was Mercedes-Benz China Limited which was actually servicing the Northeast Asian customers till 2005. This solely owned subsidy of Daimler AG was the franchise holder of different products manufactured in Macau, mainland China and Hong Kong SAR. On January 03, 2006; Mercedes-Benz Hong Kong Limited was launched to take up the responsibilities related to import and distribution of cars produced by Mercedes Benz. In Hong Kong, the company has three showrooms as well as six workshops. The company is trying hard to expand its product portfolio and also to offer world-class service to the customers of Mercedes Benz (Mercedes Benz, n.d. ). In Hong Kong, the premium models were highly appreciated by the customers and they gave a healthy response to almost all the models (Mercedes Benz-a, n.d. ). Encouraged by it, Mercedes Benz (MB) decided to increase the production of new models of Mercedes Benz E-Class in Hong Kong to further increase the market share of the company. Though BMW went on to become the leader in the global luxury car market, MB, on the other hand, had to be satisfied with the second position. We will write a custom essay sample on Marketing Plan for Mercedes Development in Hong Kong or any topic specifically for you Only $17.96 $11.86/page It is considered to be one of the most open and dynamic economies. The automotive industry of Hong Kong largely depends on its economic condition. Hong Kong economy was significantly affected by the global crisis on 2007-2008.